Virtual Session on Achieving Problem Solution - Product Fit and Market Fit

27 February 2023
Greater Noida

GNIOT- Institute of Professional Studies has organized a Virtual Session on “Achieving Problem Solution: Product Fit and Market Fit” under the banner of the IIC (Institution’s Innovation Council) Club.

The speaker of the session was Dr. Megha, Senior Academician, Khalsa College, Amritsar. She shared her knowledge and experiences regarding product fit and market fit.

The objective of the session was to identify the importance of developing new, original, or unexpected solutions for a better understanding of customer needs.

She focused on the design, a value proposition that addresses various issues i.e., customer-related problems, business lines, and infrastructure so that they can deal with various dynamic situations. Also, emphasized the thinking level of students that if a product satisfies the strong market demand or not. She discussed the process of achieving solutions that fit the various business problems.

In this context, further ideas were refined by Dr. Himanshu Mittal (HOD BBA). The session aimed to build entrepreneurship skills for a business idea depending upon the situation and provide solutions to a customer problem.

The event was well organized under the guidance of Prof. (Dr.) Savita Mohan. Total of 100 students registered for the activity. The activity was coordinated by the members of the IIC Club