Industrial Visit for BBA 1st-year

12 March 2024
GNIOT, Greater Noida

GNIOT Institute of Professional Studies organized an enlightening Industrial Visit for its BBA 1st-year students on the 12th & 13th of March 24. Students boarded on a journey to the Coca-Cola Happiness Factory. This immersive excursion transcended mere refreshment, offering a profound exploration into the intricacies of beverage production. Amidst sips of their favorite concoctions, students gleaned invaluable insights into the entire manufacturing process - from the metamorphosis of raw materials to the meticulous bottling procedures. Beyond the allure of taste, they delved into Coca-Cola's expansive product repertoire, unraveling the nuances of branding and marketing strategies. Moreover, the visit illuminated the company's firm commitment to safety and hygiene, providing a glimpse into its rigorous quality control protocols.