Digital Marketing and Social Media Marketing

Hashtag -The Marketing Club, GIMS, Greater Noida in association with MSME Technology Centre (Govt. of India), organized a Four Days Online Value Added Certification  Certification Program Digital Marketing and Social Media Marketing for its millennial managers to master the new age of marketing from the 28th of May to the 31st of May 2021. The resource person for the workshop was Dr. Hari Shankar Shyam, Consultant Trainer at PHD, New Delhi, NIESBUD Noida, ICMAI, New Delhi, Niftem

The Certification Program was a hit under the Leadership and guidance of Dr. Arun Kumar Singh, Director, GNIOT Institute of Management Studies. All the faculty members of GIMS, Greater Noida worked as a Beacon and with the combined efforts of the PGDM students coordinated the whole event successfully.

This program was the first step for our future managers towards becoming Digital Marketers, for that they were required to master the basics of Digital Marketing to hone their skills a notch higher and master the entire digital marketing landscape and digital channels.Much credit goes to the Pandemic, which brought a considerable change to see things from a different angle and caters to the needs and wants in a superior manner as change is always the need of the hour, switching from old methods to new is always considered a smart move, and as Marketing is all about one’s move in the market and the power to influence its customers effectively.

The Key Takeaways of the program for the learners were:

✓ Deepen Intellectual Capital

✓ How to Manage Brand Capital

✓ How to Enhance Social Capital

✓ And last but not least, how to Enhance Career Capital

The participants learnt the tools and best practices that empower a marketer to plan, customise, and implement successful Digital Marketing Strategies—and meaningfully measure their impact. The program emphasised the strategies that can assist a marketer to engage, connect, and collaborate with customers more effectively.